When someone searches for your trade followed by a neighbourhood, three businesses appear on the map. Getting into that block is worth more than any amount of advertising — and it is mostly won on your Google listing, not on your website.
Free audit within 24 h, no strings attached
For local searches, Google shows three businesses on a map above everything else. That is where the decision happens, especially on a phone. Ranking there depends on three things: how close you are to the person searching, how complete and active your listing is, and your reviews. The first you cannot change; the other two are entirely in your hands.
Most listings are half-filled: no service list, generic category, no photos, opening hours that are wrong on public holidays. We complete all of it — categories, services, service area, hours, photos, description — and keep it current. It is unglamorous work and it moves positions faster than anything else.
Reviews affect both your local ranking and the decision itself. The only moment you reliably get one is right after a job well done, with a link sent while the customer still has their phone in hand. We set up that link, put it where your team will use it, and reply to every review — including the negative ones, which are read far more carefully than the rest.
Someone searching in English in Geneva types different words than someone searching in French, and both differ by neighbourhood. We build pages that match the actual phrasing — service, language, area — instead of one generic page hoping to cover everything.
The listing itself improves within weeks — a complete profile with photos and correct hours gets more clicks almost immediately. Moving up in the map block takes three to six months, and it is continuous work rather than a one-off fix. Anyone promising first place in a month is selling you something else.
Not strictly, but a listing linked to a real site performs better and converts better: people check the site before calling. If you have no site yet, start with the listing — it is cheaper and faster — then add the site.
No, and nobody can, unless it breaches Google's rules — in which case we report it. A measured reply to a criticism often makes a better impression on a future customer than a flawless rating, and that is the approach we take.
Yes. Trades without a shopfront can hide their address and declare a service area instead. The rest of the work is the same, and reviews matter even more since there is no premises for a customer to judge.
Describe what you need in two minutes. You get an analysis of your online presence and a concrete action plan within 24 h, no strings attached.
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